# Measure the journey so the next change is defensible.

Measurement, attribution, and reporting the commercial case can actually use — including Convertmax when first-party revenue intelligence is the gap.

- HTML: https://www.commercesolutions.io/ecommerce-analytics
- Markdown: https://www.commercesolutions.io/ecommerce-analytics.md

If the numbers cannot support a decision, the roadmap is guesswork. We audit tracking, attribution, and reporting across marketing and the storefront. Convertmax is the revenue-intelligence layer when you need first-party measurement of what created the customer and the order — not another dashboard.

## Scope

- GA4, tag, and storefront event integrity
- Attribution and channel reporting
- Funnel and merchandising measurement
- Dashboards leadership will actually use

## What you leave with

- Measurement audit
- Gap list with commercial impact
- Tracking and reporting plan
- Baseline for the next conversion or media decision

## Next step

[Request an analytics assessment](https://www.commercesolutions.io/book-call?intent=analytics)