# Find the tests worth running next.

Experiments and journey optimisation — a Commerce Solutions capability that can use Convertmax when revenue intelligence is the measurement layer.

- HTML: https://www.commercesolutions.io/cro-conversion-testing
- Markdown: https://www.commercesolutions.io/cro-conversion-testing.md

Demand is present; conversion is not compounding. We baseline the funnel, find the friction, and sequence tests. Convertmax is not a CRO product — it is revenue intelligence. CRO work uses it when attribution and first-party measurement have to support the next change.

## Scope

- Funnel, PDP, and checkout friction
- Experiment design and measurement integrity
- Whether Convertmax is the right revenue-intelligence layer for the tests
- What not to test until the data is trustworthy

## What you leave with

- Conversion diagnosis
- Ranked experiment backlog
- Measurement plan, including Convertmax if it fits
- Success measures and next sprint

## Delivery note

CRO does not require a replatform. Convertmax sits under revenue intelligence — first-party measurement, attribution, and what created the customer — and can run on your current stack or on Commerce Cloud Solutions.

## Next step

[Request a CRO assessment](https://www.commercesolutions.io/book-call?intent=cro)