# Stop leaking demand into a catalog nobody can shop

Anonymised sector example: paid traffic hit a catalog shoppers could not search and merchandising could not change. The outcome was findability and a conversion baseline — not a replatform.

- HTML: https://www.commercesolutions.io/case-studies/1
- Markdown: https://www.commercesolutions.io/case-studies/1.md

Industry: Fashion DTC

Layer: Discovery & conversion

## Constraint

Demand was already paid for. Shoppers could not find the right product, merchandising changes sat behind a brittle tool chain, and nobody trusted the funnel numbers enough to decide what to fix first. Leadership treated it as a platform problem. The commercial constraint was discovery and conversion.

## What we did

We baselined search, merchandising, and the journey before recommending a stack change. SuggestAPI handled discovery intelligence where it fit; Convertmax sat under revenue intelligence so tests had numbers leadership would use. None of that waited on a rebuild.

## Outcome

Search and merchandising had owners and a baseline. Conversion tests could run against numbers leadership would use. A platform move stayed a later decision, not the engagement.

Tags: Findability, Conversion baseline, Constraint first